Creating Valuable Content w/ Kelly Johnson

Episode Two | 3-16-21

Creating Valuable Content

Gaining Social Currency:

Let’s be honest, in general, people share things that make them look good. Just as people use money to buy products or services; they use social currency to achieve desired positive impressions among their families, friends, and social media followers.
 
In this episode we will be discussing ways to create and share valuable content that will increase your engagement and help grow your brand.

The Rewind

A short recap of the topics

The elements of social currency: 

  1. Find inner-remarkability
  2. Leverage game mechanics
  3. Make people feel like insiders
If you’re interested in learning more about social currency you can check out  Contagious: Why Things Catch On – Jonah Berger

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